Real estate is more than just sales. It is about marketing. It is about creating a personalized and tailored marketing strategy to allow for maximum market penetration in hand with perfect pricing. My job is to sell your home for the most in the least amount of time.Real estate is more than just sales. It is about marketing. It is about creating a personalized and tailored marketing strategy to allow for maximum market penetration in hand with perfect pricing. My job is to sell your home for the most in the least amount of time.​

5 Steps to Selling Your Home

  • Be Motivated!! If you are thinking about selling your home be sure that you are motivated and prepared to sell!• Call me! Once you have contacted me I will then survey your home and provide a Complimentarty Market Analysis(CMA). This CMA will give me a great idea of what your property is worth and what selling price will be most beneficial to all parties involved. At this time I will provide information in regards to what you can do to help the property show beautifully!
  • Once we have agreed on a price and signed a listing agreement– the marketing will begin! Our in-house professional photographer will take pictures and I will begin drafting all materials necessary to excentuate the strongest features of your property.
  • As our marketing takes off we will schedule our first sequence of showings by hosting an Open House to the public, brokers and any prospective buyers to promote foot traffic and word of mouth.
  • After the marketing has done its job and an offer has been made, negotiated, and accepted – we will take the property off the market and prepare for closing!

Online Presence:
Statistics have shown that 90% of buyer’s are procured through online marketing. At Gibson Sotheby’s we have developed the strongest online marketing presence in the business. Every listing we take is pushed to over 50 of the top-rated real estate websites. I will also create an individual website for each listing.

Below you will see just some of the websites that we use to market your home:

Brochure and Direct Mail: For each listing I will formulate a brochure with high-resolution photo’s, property description, and pertinent information. Depending on the situation and seller’s preference I may send out direct mailings to the neighborhood(s) to help spread word of mouth and increase exposure to any family/friends.